Business books recommended by Tim Ferris

Like to recommend one of my favorite write Tim Ferris from 4 hours work week

If you like you life being productivity yet wanna avoid the toxic hustle culture with 24/7 needed on your email and social media. I highly recommend following this guy. So after many books writing and a successful podcast, he is also constantly traveling and entrepreneur business.

Main take away of this clip is that he say, if you like to start something or business, create your own category, stay lean and small intentionally and do work that is irreplaceable. Focus on your 1000 true fan base using 80/20 principle to eliminate those clients that contribute little to your bottom line. Lastly, stay focus on your purpose and do not lose sight of why you start something.

Books he recommends:

1. Category creation - Loft category chapter of 22 immutable laws of marketing. (Blue ocean strategy) 
2. Scalability - Small giants bow burlingham talks about being great over being big. 
3. Articles of 1000 true fan in tools of titan
4. The effective executive by Peter f. Drucker. Doing something well doesn’t make it important. Dont screw yourself by doing a lot of unimportant efficiently and quickly. 
5. 80/20 principle known as pareto’s law Richard. How to focus your time nurturing the Low maintain eye high yield customer and drop the bulk of exhausting but mean little to your bottom line. 
6. Vagabonding by Rolf potts about materialism and what is less is more philosophy when you lose sight on your purpose. 

Easily differentiated product that you can explain it simply. Focus on 1000 true fans with clear and measurable objectives with check in weekly, monthly or quarterly or monthly to stay on track of your performance. You are going to be better than those 90% who went in planning to fail. As they fail to plan.

Source: Recommended by Tim Ferris How to Start a Business or Podcast From Scratch | Tim Ferriss